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Research Centre for Digital Transformation of Tourism (RCDTT)

The RCDTT aims to optimize travel experiences and achieves environmental and business sustainability through digital transformation. Our goal is to enhance the lives of global citizens.
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Director of RCDTT

Associate Dean and Chair Professor, Mr and Mrs ChanChak Fu Professor in International Tourism

Prof. Haiyan SONG

News & Events

Prof. Haiyan Song, Mr. and Mrs. Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation (RCDTT) at the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University (PolyU), delivered a keynote speech at the World Tourism Alliance (WTA)’s Dongting Dialogue on 25 May in Yueyang, Hunan Province. The conference, themed “Integrating Nature and Culture in Tourism Development

26 May 2025

Web RCDTT Director Spoke at WTA 1

The Research Centre for Digital Transformation of Tourism (RCDTT) of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) launched its Large Language Model (LLM) Based Tourist Satisfaction Index for Hong Kong (HKTSI) on 25 April 2025. The research team, led by Prof. Haiyan Song, Director of RCDTT and Mr and Mrs Chan Chak Fu Professor in International Tourism, developed the index based on the theoretic

28 Apr 2025

Web_RCDTT Launched LLM Based HKTSI_1

Prof. SONG Haiyan, Director of Research Centre for Digital Transformation of Tourism (RCDTT), Associate Dean and Chair Professor of School of Hotel and Tourism Management, Mr and Mrs Chan Chak Fu Professor in International Tourism, was interviewed by i-CABLE News programme “Inno Action” for his insights on digital transformation of the hospitality and tourism industry. Prof. Song shared that to accelerate the integration of technology in touris

25 Apr 2025

Prof SONG Haiyan featured in iCABLE News programme on smart tourism 2000 x 1050 pxEN

On 17 April 2025, Prof. Dan Wang, Associate Professor at the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT), was invited by the Hong Kong Productivity Council (HKPC) to deliver a keynote speech at the “Smart Service Industry Digital Solution Fair” co-organised by the HKPC "Digital DIY" Portal and the Hong Kong

23 Apr 2025

Web_Prof Dan Wang Keynote

Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism, Mr and Mrs Chan Chak Fu Professor in International Tourism, participated as a panelist at the Hong Kong Tourism Forum. This event, hosted by the Hong Kong Tourism Board and China Tourism Group, was held at the Kerry Hotel in Hong Kong on April 16, 2025. The forum focused on discussing emerging issues related to rebranding Hong Kong as an international touris

22 Apr 2025

Web_Prof Haiyan Song Spoke at the Hong Kong Tourism Forum_1

On 3 April 2025, Prof. Peng (Peter) Liu, a distinguished Professor of Real Estate and Finance at Cornell SC Johnson College of Business, Cornell University, delivered an insightful seminar titled “From Competence to Capital: How Managerial Ability Shapes Hotel Market Value”. The event was chaired by Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism (RCDTT), and was attended by faculty members and students fr

11 Apr 2025

Web_Prof Peng Lius Research Seminar

At the Maidian (Shanghai) Regional Hotel Development Forum on 31 March 2025, under the theme “Diversity · New Beginnings,” industry experts and leaders discussed digital transformations and new growth engines for the hotel industry. Prof. Dan Wang, Associate Director of Research Centre for Digital Transformation of Tourism (RCDTT) and Mr. Yongbo Zhao, CMO of Yunji Technology, joined the forum. Mr. Zhao noted that user demand channels have become

8 Apr 2025

Web_Dan and Yunji Forum_2

On 31 March 2025, Dr Junxi Qian, an esteemed Associate Professor in the Department of Geography at The University of Hong Kong, delivered an enlightening seminar on "The Rural Renaissance and Reconstruction Movement in China: The Nexus of Culture, Economy, and Social Revival." The event, chaired by Prof. Mimi Li, Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT), attracted faculty members and students from th

31 Mar 2025

Website_Dr Junxi Qians Research Seminar

Prof. Faye Hao, Assistant Professor at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University, was invited to deliver a keynote at the prestigious Connect Marketplace Hong Kong. Her presentation, titled “The Role of Technology in Shaping Future Industry: Harness the Power of AI,” explored the transformative impact of artificial intelligence on the tourism and hospitality sectors. During the keynote, Prof. Hao highlighte

26 Mar 2025

WebsiteProf Faye Haos Keynote

On 28 May 2025 in Chiang Mai, Prof. Haiyan Song, Mr. and Mrs. Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation of Tourism (RCDTT) at the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University (PolyU), delivered a keynote speech on the "Large Language Model-based Tourist Satisfaction Index" at the APacCHRIE 2025 Conference. The conference was co-hosted by Ch

2 Jun 2025

Web RCDTT Director Spoke at APacCHRIE 2025 1

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