Director of RCDTT
Prof. Haiyan SONG
Research Focus 1
Digital Tourism Decision-making and Monitoring System
An automated and self-adapting tourism demand and associated carbon emission forecasting system
Real-time tourism sentiment and tourist satisfaction indexes
A web-based simulation toolbox for policy interventions on sustainable tourism development
Developing a digital twin system for monitoring hotel carbon emissions
A decision support system for environmental sustainability management in hotels
Research Focus 2
AI-Driven Business and Experience Innovations
A decision support system to assess customer acceptance and business returns on smart hotel initiatives
Theory construction and technological development of user-oriented immersive tourism experiences
A neuromonitoring index and system for understanding tourists’ mental and behavioural feedback
MGI-VCP: A multi-model generative intelligent video creation platform for tourism content marketing
Improving business operation efficiency and consumer experience using AI and robotics
News & Events
Professor Mimi Li, Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT) at The Hong Kong Polytechnic University, was invited to deliver a keynote address at the 100th International Conference of the Tourism Sciences Society of Korea (TOSOK), held in Seoul. The Tourism Sciences Society of Korea, established in 1972, is the largest and oldest academic organisation dedicated to tourism research in the country. In
29 Jun 2026
GREENVILLE, USA / MONTREAL, Canada – Prof Haiyan Song, Mr and Mrs Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation of Tourism (RCdTT) at The Hong Kong Polytechnic University, took centre stage at two major international conferences in late June 2026. At the 56th Annual Travel and Tourism Research Association (TTRA) International Conference in Greenville, South Carolina (24–26 June), P
24 Jun 2026
The 15th Asian Tourism Forum (#ATF2026) was held in Ulaanbaatar, Mongolia, from June 11 to 13, 2026. Under the theme "The Asian Paradigm in Hospitality and Tourism," this year's forum brought together scholars, industry representatives, and policymakers from 22 countries to collectively explore the future direction of Asia's tourism and hospitality industry. During the forum, Prof. Haiyan Song, Director of RCDTT, Associate Dean (Research) and
13 Jun 2026
June 10, 2026, at the 2026 Hong Kong Tourism Development Forum & Win-Win Collaboration Tech-Empowerment- Supporting Hong Kong in Consolidating its Position as a World-Class Premier Tourism Destination. A milestone research output was officially unveiled. Presented by Professor Haiyan Song (Mr and Mrs Chan Chak Fu Professor in International Tourism, Director of RCdTT, Associate Dean (Research) and Chair Professor of SHTM, PolyU), the launch cerem
10 Jun 2026
GYEONGJU/HOHANG, 13 May 2026, Korea – The Research Centre for Digital Transformation of Tourism (RCDTT), The Hong Kong Polytechnic University hosted a high-profile panel discussion at the PATA Annual Summit 2026, drawing a packed and diverse audience of industry leaders, academics, and students. Titled “AI and the Future of Tourism: From Insights to Impacts,” the session offered a deep dive into how artificial intelligence is reshaping the trave
13 May 2026
HONG KONG, May 8, 2026– The Hong Kong Polytechnic University (PolyU), through its Research Centre for Digital Transformation of Tourism (RCDTT), and Open Sky Travel Technology Limited (Open Sky) officially signed a Memorandum of Understanding (MOU) today. The signing ceremony took place during the "Phu Quoc – Your Ultimate Escape" Agent Seminar held at the New World Millennium Hong Kong Hotel, marking the commencement of a strategic partnership
8 May 2026
RCDTT Leadership: Prof. Dan Wang Proposes New Stakeholder Framework to Drive Sustainable Hospitality
As the global hotel industry seeks to minimize its environmental footprint, researchers at the Research Centre for Digital Transformation of Tourism (RCDTT) are providing the strategic tools necessary for meaningful change. A recent study led by Prof. Dan Wang (Associate Director of RCDTT and Professor at SHTM), alongside RCDTT team members Dr. Mei Yang (Postdoc Fellow of RCDTT) and Dr. Zhiming Deng (Research Assistant Professor at SHTM), has i
27 Apr 2026
From Decision-Making to Experience Management: Keynote at the Neuro-Management 20th Anniversary High-End Forum 2026 On the occasion of the 20th anniversary of neuro-management, Professor Mimi Li, Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT) at The Hong Kong Polytechnic University, delivered a keynote presentation titled “New Frontiers in Neuro-Management: From Organizational Decision-Making to Experi
25 Apr 2026
The Research Centre for Digital Transformation in Tourism (RCDTT) successfully hosted a high-level research seminar today, featuring Professor Liu Yu from the Institute of Remote Sensing and Geographic Information System at Peking University. The seminar, titled "Social Sensing for Urban Studies," attracted over 60 onsite participants, including the Director of RCDTT Prof. Haiyan Song, Research Assistant Professors (RAPs), and a significant cohor
14 Apr 2026
BEIJING, 28 March 2026 — The Research Centre for Digital Transformation of Tourism (RCdTT) at The Hong Kong Polytechnic University’s School of Hotel and Tourism Management (SHTM) has wrapped a series of milestone industry engagements in Beijing, solidifying its role as the academic leader for global hospitality digital transformation. The centrepiece of the three-day itinerary was a landmark tripartite Memorandum of Understanding (MOU) signin
28 Mar 2026
GREENVILLE, USA / MONTREAL, Canada – Prof Haiyan Song, Mr and Mrs Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation of Tourism (RCdTT) at The Hong Kong Polytechnic University, took centre stage at two major international conferences in late June 2026. At the 56th Annual Travel and Tourism Research Association (TTRA) International Conference in Greenville, South Carolina (24–26 June), P
24 Jun 2026
The 15th Asian Tourism Forum (#ATF2026) was held in Ulaanbaatar, Mongolia, from June 11 to 13, 2026. Under the theme "The Asian Paradigm in Hospitality and Tourism," this year's forum brought together scholars, industry representatives, and policymakers from 22 countries to collectively explore the future direction of Asia's tourism and hospitality industry. During the forum, Prof. Haiyan Song, Director of RCDTT, Associate Dean (Research) and
13 Jun 2026
June 10, 2026, at the 2026 Hong Kong Tourism Development Forum & Win-Win Collaboration Tech-Empowerment- Supporting Hong Kong in Consolidating its Position as a World-Class Premier Tourism Destination. A milestone research output was officially unveiled. Presented by Professor Haiyan Song (Mr and Mrs Chan Chak Fu Professor in International Tourism, Director of RCdTT, Associate Dean (Research) and Chair Professor of SHTM, PolyU), the launch cerem
10 Jun 2026
GYEONGJU/HOHANG, 13 May 2026, Korea – The Research Centre for Digital Transformation of Tourism (RCDTT), The Hong Kong Polytechnic University hosted a high-profile panel discussion at the PATA Annual Summit 2026, drawing a packed and diverse audience of industry leaders, academics, and students. Titled “AI and the Future of Tourism: From Insights to Impacts,” the session offered a deep dive into how artificial intelligence is reshaping the trave
13 May 2026
HONG KONG, May 8, 2026– The Hong Kong Polytechnic University (PolyU), through its Research Centre for Digital Transformation of Tourism (RCDTT), and Open Sky Travel Technology Limited (Open Sky) officially signed a Memorandum of Understanding (MOU) today. The signing ceremony took place during the "Phu Quoc – Your Ultimate Escape" Agent Seminar held at the New World Millennium Hong Kong Hotel, marking the commencement of a strategic partnership
8 May 2026
RCDTT Leadership: Prof. Dan Wang Proposes New Stakeholder Framework to Drive Sustainable Hospitality
As the global hotel industry seeks to minimize its environmental footprint, researchers at the Research Centre for Digital Transformation of Tourism (RCDTT) are providing the strategic tools necessary for meaningful change. A recent study led by Prof. Dan Wang (Associate Director of RCDTT and Professor at SHTM), alongside RCDTT team members Dr. Mei Yang (Postdoc Fellow of RCDTT) and Dr. Zhiming Deng (Research Assistant Professor at SHTM), has i
27 Apr 2026
From Decision-Making to Experience Management: Keynote at the Neuro-Management 20th Anniversary High-End Forum 2026 On the occasion of the 20th anniversary of neuro-management, Professor Mimi Li, Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT) at The Hong Kong Polytechnic University, delivered a keynote presentation titled “New Frontiers in Neuro-Management: From Organizational Decision-Making to Experi
25 Apr 2026
The Research Centre for Digital Transformation in Tourism (RCDTT) successfully hosted a high-level research seminar today, featuring Professor Liu Yu from the Institute of Remote Sensing and Geographic Information System at Peking University. The seminar, titled "Social Sensing for Urban Studies," attracted over 60 onsite participants, including the Director of RCDTT Prof. Haiyan Song, Research Assistant Professors (RAPs), and a significant cohor
14 Apr 2026
BEIJING, 28 March 2026 — The Research Centre for Digital Transformation of Tourism (RCdTT) at The Hong Kong Polytechnic University’s School of Hotel and Tourism Management (SHTM) has wrapped a series of milestone industry engagements in Beijing, solidifying its role as the academic leader for global hospitality digital transformation. The centrepiece of the three-day itinerary was a landmark tripartite Memorandum of Understanding (MOU) signin
28 Mar 2026
Professor Mimi Li, Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT) at The Hong Kong Polytechnic University, was invited to deliver a keynote address at the 100th International Conference of the Tourism Sciences Society of Korea (TOSOK), held in Seoul. The Tourism Sciences Society of Korea, established in 1972, is the largest and oldest academic organisation dedicated to tourism research in the country. In
29 Jun 2026